For years now, CMOs have been challenged to achieve more with fewer resources.
Until now however, nobody has written the playbook for how to do it.
Do More With Less series brings bestselling author of Boring2Brave, Mark Choueke together with industry leaders to share vital strategies for marketing leaders being forced to Do More With Less.
As well as some easy conversation and personal stories, each episode will provide actionable insights to help CMOs triumph in the face of restrictions.
Featured DMWL Events:
STAY TUNED:
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From Claim to Reality And Turning Pilots to Profit: Shipping AI
October
29
|
3:27 pm
|
AI can grow revenue or destroy trust—and Lauren Hawker Zafer, COO of Squirro and host of Redefining AI, shows how to get it right. She shares a pragmatic playbook for moving from pilots to profit, avoiding “AI-washing,” and proving value fast with lean teams and smart automation.
ON-DEMAND/PAST EVENTS:
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Do More With Less...Experience
Today’s “Do More With Less” culture gives young marketers big responsibilities fast. Jamaica Lancee, CMO of Sensat, shares how she rose to CMO in a year through strategic, experiment-driven growth. She reveals how to build credibility, handle uncertainty, and turn constraints into opportunities for confident leadership.
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Jennifer Rasmussen DMWL Real Stories: Building Brand, Demand & Growth From Scratch
Under pressure to do more with less, Jennifer Rasmussen, CMO of Cylindo, shares how she built a brand, demand engine, and reporting foundation—all while driving growth with a lean team.
DMWL Real Stories: Harnessing AI for Business Growth with Lauren Hawker Zafer
AI has gone mainstream, transforming business operations and strategy—but leaders need clarity amid the hype. Lauren Hawker Zaffer, COO of Squirro and host of Redefining AI, explores AI’s rise, its convergence with other technologies, and the cultural shifts it demands.
Can We Extend B2B Marketing’s Half-Life Just by Becoming More ‘Commercial’?
Richard O’Connor, CEO of Propolis and B2B Marketing, calls on marketers to prove their commercial value amid tighter budgets. He’s joined by Michelle McCann, interim CMO and former leader at Thomson Reuters, LexisNexis, and CACI, to discuss what’s next for B2B marketing.
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Adam Boita DMWL Real Stories: Making Great Marketing Sustainable
Under pressure to do more with less, Adam Boita, CMO of Ecologi, shows how lean teams can still drive growth and purpose. Drawing on his experience from PlayStation and Pernod Ricard to Ecologi, he reveals how smaller teams boost clarity, agility, and alignment.
B2B's elite on learning to 'make less do more'
Jennifer Shaw-Sweet (The B2B Institute by LinkedIn), Sahana Fearne (Contentsquare), and Siobhan Wallace (The Access Group) share hard-won lessons, successes, and failures from their recent fights for growth.
B2B Ignite Europe - Is Return on Innovation The Best Mindset (And Success Metric) For Doing More With Less?
A thought-provoking dive into whether measuring Return on Innovation is the ultimate mindset and metric for achieving more impact with fewer resources in today’s fast-changing world.
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Alice Wyatt DMWL Real Stories: Resilience and Reinvention in B2B Marketing
Marketing leader Alice Wyatt joins Mark Choueke to share a raw, inspiring story of leading through crisis with clarity, resilience, and ruthless prioritization—proving that real results don’t always need bigger budgets or bigger teams.
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Leading With Less: What the boardroom expects of CMOs in the DMWL era
In this episode, board advisor and B2B marketing expert Shane Redding reveals how CMOs can meet rising boardroom expectations by aligning strategy, spend, and leadership to thrive in a Do More With Less culture.
How Smart Marketers Mobilise Networks And Why Growth Feeds On Collaboration
Jocelyn Toonders and Ilan Bass explore how building strategic partnerships and leveraging executive content enable marketers to mobilize networks and drive greater growth while doing more with less.
Do More with Less: What’s the perfect marketing skillset in the age of ‘DMWL’?
Matthew Robinson and Mark Choueke discuss how the shift to a Do More With Less world has reshaped the essential skills and traits marketing leaders need to succeed in today’s constrained and strategic environment.
