Graham Smith, former Marketing Director at Ebsta (now Fullcast), shares how he’s driven growth as a solo marketer amid shrinking budgets and teams. He reveals how clearer ICP focus and process helped boost pipeline by 233%, and what marketers need to know about lean and fractional leadership models.

As AI floods content channels, Jessica Leyshon explains why authentic personal branding is now essential for marketers doing more with less. Drawing on research with 60+ B2B leaders, she shares her FIRE framework for building credibility and human connection beyond LinkedIn.

AI can grow revenue or destroy trust—and Lauren Hawker Zafer, COO of Squirro and host of Redefining AI, shows how to get it right. She shares a pragmatic playbook for moving from pilots to profit, avoiding “AI-washing,” and proving value fast with lean teams and smart automation.

Today’s “Do More With Less” culture gives young marketers big responsibilities fast. Jamaica Lancee, CMO of Sensat, shares how she rose to CMO in a year through strategic, experiment-driven growth. She reveals how to build credibility, handle uncertainty, and turn constraints into opportunities for confident leadership.

Under pressure to do more with less, Jennifer Rasmussen, CMO of Cylindo, shares how she built a brand, demand engine, and reporting foundation—all while driving growth with a lean team.

AI has gone mainstream, transforming business operations and strategy—but leaders need clarity amid the hype. Lauren Hawker Zaffer, COO of Squirro and host of Redefining AI, explores AI’s rise, its convergence with other technologies, and the cultural shifts it demands.

Richard O’Connor, CEO of Propolis and B2B Marketing, calls on marketers to prove their commercial value amid tighter budgets. He’s joined by Michelle McCann, interim CMO and former leader at Thomson Reuters, LexisNexis, and CACI, to discuss what’s next for B2B marketing.

Under pressure to do more with less, Adam Boita, CMO of Ecologi, shows how lean teams can still drive growth and purpose. Drawing on his experience from PlayStation and Pernod Ricard to Ecologi, he reveals how smaller teams boost clarity, agility, and alignment.

Jennifer Shaw-Sweet (The B2B Institute by LinkedIn), Sahana Fearne (Contentsquare), and Siobhan Wallace (The Access Group) share hard-won lessons, successes, and failures from their recent fights for growth.

A thought-provoking dive into whether measuring Return on Innovation is the ultimate mindset and metric for achieving more impact with fewer resources in today’s fast-changing world.

Marketing leader Alice Wyatt joins Mark Choueke to share a raw, inspiring story of leading through crisis with clarity, resilience, and ruthless prioritization—proving that real results don’t always need bigger budgets or bigger teams.

In this episode, board advisor and B2B marketing expert Shane Redding reveals how CMOs can meet rising boardroom expectations by aligning strategy, spend, and leadership to thrive in a Do More With Less culture.

Jocelyn Toonders and Ilan Bass explore how building strategic partnerships and leveraging executive content enable marketers to mobilize networks and drive greater growth while doing more with less.

Matthew Robinson and Mark Choueke discuss how the shift to a Do More With Less world has reshaped the essential skills and traits marketing leaders need to succeed in today’s constrained and strategic environment.

Silicon Valley veteran Eric Herzog shares lessons from an unconventional career spanning startups to Fortune 500s, and roles from product and sales to the CMO seat. He reveals a practical philosophy on integrated marketing, metrics, and why breadth of experience is a powerful advantage in modern marketing.